Wizzard Media today announced the launch of 24 new iPhone Apps available for sale in the App store including Investors Business Daily Editorials and Alaska HDTV. The average price for the new Apps is $1.99.

The newly launched Apps are iPhone companion Apps for popular podcasts on the Wizzard Media Network, offering audiences one-click access to the podcast directly on their iPhone or iPod Touch®, bonus content and new social communication features creating an unprecedented level of audience engagement.

Wizzard recently announced 2009 third quarter network numbers of 12,281 podcasts downloaded 332 million times in the quarter by over 18 million unique monthly audience members. Approximately 70% of the audience for podcasts subscribe through iTunes® from which users download podcasts for their iPhone and iPod®. Until recently, Wizzard’s only means to derive revenues was through podcast publishing services as well as advertising sales.

With the launch of the iPhone App store in iTunes, Wizzard created a unique iPhone App that can be quickly customized for each podcast and allows podcast publishers to generate a new revenue stream by marketing their own iPhone App directly to their audience. Wizzard shares in this revenue with the podcast publisher. Now, with Wizzard’s unique podcast companion App for the iPhone, participating podcasts can market their customized App to their audience and then drive future reoccurring episode and subscription sales through a process called in-App purchasing.

Analysts project the App market to be a $1.0 billion market today, headed for $4.0 billion by 2012. With the holiday season approaching and the recent launch of the iPhone in China, Wizzard’s Management believes the number of people using iPhones and iPod Touches to consume podcasts and interact with Apps will continue to grow well beyond the current 50 million user base.

Having launched the first podcast App only 95 days ago, Wizzard Media already has launched 70 iPhone Apps with 60 more Apps awaiting approval. Additionally, Wizzard has exclusively licensed 12 high quality, game type Apps and is currently marketing them through targeted podcasts across the Wizzard Media Network. Select podcast Apps on the Wizzard Network have already helped to convert approximately 15% of their audience from free, to paid, in the first 75 days since launch.

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