Macworld today announces the release of App Gems, an iPhone app designed to spotlight the very best iPhone apps.

The worst thing about the App Store is that it’s an embarrassment of riches. Mixed in with the zillions of mediocre and silly apps, there are thousands of really valuable apps – ones you might never even know about if someone didn’t point you in the right direction.

Perhaps it‘s a need for one more five-star review or another ‘Gadget of the Year’ award, but no matter what reasons exists for putting off the purchase of an iPhone, time is running out, fast.

For delivery by Christmas, online orders for iPhone and other Apple Inc. products must be placed by noon today. To push consumers along, Apple is picking up the upgrade to express shipping. That’s about as big a bargain as one encounters when it comes to buying the $399 device.